McDonald’s, being the largest fast-food outlet, has innumerable channels around the world. So, when students are made to handle a McDonald’s case study, they don’t have an idea from where to start. They approach Case study help providers to complete the task for them. However, you may be burdened with choices as there are plenty of firms around you providing case study writing services. By opting for our McDonald’s case study help, you get everything in control while placing your project on the right track. The below sections deal with SWOT and PESTLE analysis of McDonald’s. Go through these areas if you aim for a detailed study.
Wondering what can be the strengths in McDonald’s SWOT analysis? Let’s explore:
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Now, let’s start McDonald’s PESTLE analysis:
Since McDonald’s is a leader in fast food, it is always being targeted by the government as their basic concern is the safety of people. So, if McDonald’s doesn’t adhere to health and safety regulations, the government may close it. More importantly, it is always being targeted by the food regulatory bodies since McDonald’s food comprise high sodium and sugar that lead to health complications in the form of diabetes and hypertension.
McDonald’s sources its materials internationally, but due to changes in currency, the material prices keep on changing. So, there is a need for constant strategy regarding the procurement of materials at low prices. The recent pandemic in several parts of the world has declined the demand for fast food among the people.
McDonald’s always adapts itself to consumer demands. It opened restaurants across the world by bringing the sense of the ‘American way of life.’ In the later stages, this brand started to operate in diverse countries based on its local demands. For instance, its menu in India revolves around McAloo Tikki, McVeggie, and veggie burgers. In Japan, it has introduced rice burgers, green tea ice cream, teriyaki burgers, and shrimp burgers, keeping in mind the popular demand.
McDonald's is constantly developing new technology to improve customer service in order to keep up with today's rapidly evolving technologies. It has recently installed self-order kiosks throughout its restaurants, allowing guests to skip the line at the order desk. When people choose their own things rather than ordering at the counter, they tend to order more.
In India, McDonald’s is going through some legal issues with famous entrepreneur Vikram Bakshi. It was in 2013 when Bakshi filed a legal suit accusing the mismanagement of McDonald’s. Indirectly, this lawsuit helped its competitors to grow in these regions and thereby, negatively affecting the brand value of McDonald’s.
McDonald's has established a goal of having 100% of its packaging material come from renewable or recycled sources by 2025, with recycling taking place in every location. Only 50% of packaging currently comes from sustainable sources, and only 10% of restaurants recycle. Instead of sending orange juice in a ready-to-serve container, McDonald's now ships frozen concentrate, which reduces orange juice packaging by 75%. To save energy, McDonald's has pledged to install energy-efficient cooking equipment and LED lighting in all of its restaurants.
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