Shed All Your Doubts about McDonald’s Case Study

McDonald’s, being the largest fast-food outlet, has innumerable channels around the world. So, when students are made to handle a McDonald’s case study, they don’t have an idea from where to start. They approach Case study help providers to complete the task for them. However, you may be burdened with choices as there are plenty of firms around you providing case study writing services. By opting for our McDonald’s case study help, you get everything in control while placing your project on the right track. The below sections deal with SWOT and PESTLE analysis of McDonald’s. Go through these areas if you aim for a detailed study.

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Wondering what can be the strengths in McDonald’s SWOT analysis? Let’s explore:

Strengths

• It is a hugely popular brand name coupled with high brand loyalty.
• McDonald offers a diverse range of fast food products encompassing wraps, burgers, nuggets, etc.
• Hygienic food preparation techniques and instant service is delivered to the end-users.
• It has impeccable advertising and marketing strategies that enable it to secure the top position of the mind brand.
• It offers beverages to accompany the food.
• McDonald’s has been actively involved when it comes to sponsorships of global events.
• This reputed fast-food chain enhances its visibility via celebrity endorsements, donations, charities, global event sponsorships, etc.

Weaknesses

• Health-conscious people don’t prefer the fast-food menu served at McDonald’s.
• This reputed fast-food chain has been involved in lawsuits regarding animal rights, the environment, etc.
• McDonald’s may lose out on customers since its menu is limited.

Opportunities

• McDonald’s can enhance the existing home delivery service.
• Bring more innovative items for vegan customers.
• McDonald’s is venturing out into newer emerging markets to grow the brand.
• Can bring more menu items to support the existing items.

Threats

• Threats from eating at other food joints that diminish McDonald’s market share.
• The chances are high that the operations of McDonald’s can be affected by fluctuating economies, recession, pandemics, etc.
• Vigilance from food regulatory bodies can paralyze business operations.

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Struggling with McDonald’s PESTLE Analysis? Let Our Writers do the Job

Now, let’s start McDonald’s PESTLE analysis:

Political Factors

Since McDonald’s is a leader in fast food, it is always being targeted by the government as their basic concern is the safety of people. So, if McDonald’s doesn’t adhere to health and safety regulations, the government may close it. More importantly, it is always being targeted by the food regulatory bodies since McDonald’s food comprise high sodium and sugar that lead to health complications in the form of diabetes and hypertension.

Economic Aspects

McDonald’s sources its materials internationally, but due to changes in currency, the material prices keep on changing. So, there is a need for constant strategy regarding the procurement of materials at low prices. The recent pandemic in several parts of the world has declined the demand for fast food among the people.

Social Aspects

McDonald’s always adapts itself to consumer demands. It opened restaurants across the world by bringing the sense of the ‘American way of life.’ In the later stages, this brand started to operate in diverse countries based on its local demands. For instance, its menu in India revolves around McAloo Tikki, McVeggie, and veggie burgers. In Japan, it has introduced rice burgers, green tea ice cream, teriyaki burgers, and shrimp burgers, keeping in mind the popular demand.

Technological Aspects

McDonald's is constantly developing new technology to improve customer service in order to keep up with today's rapidly evolving technologies. It has recently installed self-order kiosks throughout its restaurants, allowing guests to skip the line at the order desk. When people choose their own things rather than ordering at the counter, they tend to order more.

Legal Aspects

In India, McDonald’s is going through some legal issues with famous entrepreneur Vikram Bakshi. It was in 2013 when Bakshi filed a legal suit accusing the mismanagement of McDonald’s. Indirectly, this lawsuit helped its competitors to grow in these regions and thereby, negatively affecting the brand value of McDonald’s.

Environmental Aspects

McDonald's has established a goal of having 100% of its packaging material come from renewable or recycled sources by 2025, with recycling taking place in every location. Only 50% of packaging currently comes from sustainable sources, and only 10% of restaurants recycle. Instead of sending orange juice in a ready-to-serve container, McDonald's now ships frozen concentrate, which reduces orange juice packaging by 75%. To save energy, McDonald's has pledged to install energy-efficient cooking equipment and LED lighting in all of its restaurants.

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