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The shining prospects in marketing career attract students to pursue marketing degree programs. Marketing courses are combination of mathematical and statistical courses under an accounting degree. It mainly studies the organizational focus on business ideas and human behavior. The main purpose of marketing education is to learn how to bring a product or service from idea to acceptance. With marketing assignment help, you will be in a better position to understand the concepts, and deal with the common problems that marketing students face.

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Marketing Management: Meaning and Importance

The definition of marketing management goes like this: It facilitates the activities and functions that are involved in the distribution of goods and services.

Marketing management completely relies on designing the organization offerings in terms of the target market needs. Organizations use marketing management when they need to chalk out a definite program, after analyzing and assessing the market situations and the ultimate execution of these plans to achieve the aim of certain company.

This is the base of marketing management concept. You need to create your assignment based on those ideas and notions. In case you face any difficulty, you have the option to avail marketing assignment management help from highly qualified marketing assignment helpers.

Importance of marketing management

To meet increased competition, organizations use marketing management. If not doing well among the competition, the organizations also use it to improve the methods of distribution to reduce cost and increase profits. Hence, marketing management is the most important function in a commercial and business enterprise.

Five online marketing basics for entrepreneurs

Many marketing students aspire to be an entrepreneur after obtaining their marketing degrees. So it is better to gear up before throwing oneself in the competition. To all those students who want to build their career by starting their own organizations, here are the five most popular and effective marketing basics for entrepreneur:

  1. Up-sell and take care of customer loyalty

Normal online campaign is designed to sell products profitably. But sometimes, this can prove to be unprofitable due to rising advertising costs and price wars. One effective solution you could find is to sell to the existing customers than to convince new ones. Consequently, you should create a strategy that increases the amount of items or services that customer order several times after experiencing it once.

  1. Look-alike audiences do work

You can collect data about the customers and learn more about their online behavior. This tool can help you find additional users with similar online behavior with the goal to increase your online sales. Tools like Google Display Select Targeting and Facebook Lookalike Audiences are most typical examples of platform where you can find a pool of potential customers.

  1. Take help of social media

If you are thinking that social media cannot help you in expanding your business, you should use it to see the results. Social media works wonders on specific business. For example, you can use Linkedin while promoting your products to business and Facebook while marketing to customers. Others tools like Google+ and Twitter video ads can work well for your business.

  1. Testing is not immediately profitable

Testing is beneficial in case of accounts that are successful, but you still require more traffic volume to boost sales. You need to understand the fact that testing new advertising channels might not be profitable initially, but that does not mean you should not give it a try.

  1. Implement campaign techniques you have seen

Google Analytics is a must tool for collecting data such as what pages people visit, what products they prefer, what is their first purchase from a company etc. You can also use Facebook for traffic generation. An example would be to find out what services or products people who come from Facebook Ads bought.

How to measure the real impact of content marketing?

The question that every marketer wants answer to — is the content resonating with the audience?

Common metrics such as likes, views, shares, tweets, views and so on do not really reflect whether your audience engaged with your content. Just because your article and video has a professional touch, it does not mean that it will engage your audience as it is supposed to be.

So you should measure the engagement of audience in order to decide whether your recent marketing plans are working on customers.

Likes and tweets are great ways to check distribution, but it is not ultimate parameters to assess the impact of your content. For assessment, you need to review other user metrics like:

  • Comments on your article or blog
  • Downloads of Pdfs & slide shares
  • Comments on shared post and or Tweet
  • The number of links from other websites
  • Real user engagement impact.

The long–term effects of engaged users of your content can be dubbed as ‘impact’. After all, you made an impact on the person who gave a thought about it or responded to a tweet or downloaded your presentation; also shared it among peers and created a chain reaction of the impact.

Use two-axis metric system

Buzz

  • Shares
  • Likes
  • Tweets
  • Views

Impact

  • Comments
  • Downloads
  • Clicks
  • Backlinks to page/domain.

You can easily understand that high Impact and high Buzz are desirable. But average Buzz can be profitable with high Impact.

YouTube is an example of Low Buzz/High Impact. For instance, a video about 19-year old describing how to color hair in pink, she generated 2.2M views, more than 18,000 likes and 12,000 comments, but only 16 Facebook shares and only six back links. She is clearly a YouTube influencer. Despite the fact that she lacks Facebook shares, but within her medium she has high Impact and low Buzz.

But in content marketing, you need both Impact and Buzz. One tells you the health of your distribution and other tracks down the resonance of your content.

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  • Relevant marketing strategic theories, frameworks and concepts
  • Consumer behavior
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  • Market analysis
  • Business development
  • Segmentation positioning
  • Industrial marketing
  • Service quality strategy
  • Market segmentation
  • Target market selection
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